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PPropT RE
GTM Brochure · India 2026 Edition
⭐ Flagship plan: Developer @ ₹16,999/mo (annual ₹12,749)
One platform.
Three operating systems.
Infinite revenue.
The Revenue OS purpose-built for Indian real estate developers —
unifying lead capture, pipeline CRM, live inventory, channel partners and
WhatsApp + email + SMS campaigns into a single command
center that replaces the WhatsApp-plus-Excel chaos.
RERA-ready
DPDP Act Ready
Azure Mumbai
WhatsApp Business API
99acres · MagicBricks · Housing
One platform
CRM, marketing & channel partners in one place
Omnichannel
WhatsApp, Email & SMS built in
Portal-ready
Import leads from 99acres, MagicBricks & Housing.com
India-hosted
Azure Mumbai · RERA-ready · DLT-compliant
PPropT RE
01 · The Problem
The problem
Your revenue stack is a graveyard of tabs.
Spreadsheets for leads. WhatsApp groups for channel partners. A separate
email tool. A disconnected ad dashboard. A post-sale CRM nobody logs into.
Every tool works — individually. Together they leak 30–40 leads
every month and cost your team six hours a day in context-switching.
-
01
Leads lost in WhatsApp.
CPs send 40+ leads/day across scattered chats. No attribution. No scoring. No audit trail.
-
02
Commissions disputed.
Two brokers claim the same lead. Zero system of record. Relationship damage every quarter.
-
03
Marketing spend, invisible ROI.
₹12L/month across Meta, Google, 99acres. Nobody can say which rupee booked which unit.
-
04
Post-sale = black hole.
Plot owners chase your team for service, payment and amenity bookings over phone calls.
-
05
RERA & GST chaos at month-end.
Bookings in one sheet, receipts in another, commissions in WhatsApp. Audit prep takes a week.
"We were losing 30–40 qualified leads every month — not because they weren't
interested, but because nobody followed up in time. PropT turned that
leak into our biggest growth lever."
— Target developer persona (Pune, 2 live projects, 55 CPs)
© 2026 PropT REPage 2 of 10
PPropT RE
02 · The Platform
The platform
One stack. Three operating systems.
Buy only what you need today, compose the rest as you grow. Every module shares the same lead graph, identity model and audit spine.
Revenue OS
Sell faster. Close smarter.
Unified command center for sales teams.
- Kanban pipeline · drag-drop stages
- Smart lead scoring (1–100) + urgency tags
- Live inventory grid + unit-level CP attribution
- Site visit scheduling & outcome logging
- Unified inbox: WhatsApp · Email · SMS
- Visual automation flows
- Team leaderboards & real-time activity
Growth OS
Every rupee tracked.
Marketing built into your CRM.
- 5 attribution models (first / last / linear / decay / data-driven)
- Meta Lead Ads & Google Ads connection
- Multi-channel campaigns: Email · WhatsApp · SMS
- Campaign Playbooks & Lead Automation flows
- Segments, unified inbox & campaign analytics
- Attribution by source, channel partner & campaign
Property OS
Inventory, partners & bookings.
The operations layer for inventory, channel partners and bookings.
- Live inventory + unit status tracking
- Channel Partner Portal & commission engine
- Booking & unit status (token → agreement → booked → registered)
- Venture, phase & plot catalog management
- Document management & org controls
- Finance-ready reporting exports
- On the roadmap · 2026: owner app · amenities · service requests
Built for Indian real estate — not a generic CRM.
🏙️ Developers (Flagship ICP)
₹15–100 Cr revenue · 1–3 live projects · 20–80 CPs
- Towers · floors · units · phases
- RERA-ready project data & fields
- Live inventory & document management
🏢 Brokerages & Agencies
Firm owners running 5–30 agents
- Lead distribution rules · pipeline stages
- 99acres / MagicBricks auto-import
- WhatsApp-first follow-up templates
🤝 Channel Partners
Brokers submitting to developers
- Self-serve lead submission
- Live inventory visibility
- Commission log · GST & TDS breakdown
© 2026 PropT REPage 3 of 10
PPropT RE
03 · AI & Capabilities
Smart lead scoring
Score the leads most likely to book.
PropT reads every signal — site-visit history, WhatsApp replies, ad engagement, unit preferences — and ranks your next calls before you open your laptop.
◆ Smart Lead Scoring (1–100)
Color-coded with a plain-English "why". Surfaces leads most likely to book this week.
◆ Urgency Classification
Immediate · Today · This Week. Dynamic — not static date filters.
◆ AI Copilot On the roadmap · 2026
Planned for 2026: budget shifts, audience tweaks and best-next-action recommendations.
◆ AI Agents & GEO On the roadmap · 2026
Planned for 2026: anomaly detection and answer-engine visibility across ChatGPT, Perplexity, Gemini & Google AIO.
Capabilities at a glance
Leads
Intelligent lead inbox. Multi-source capture (99acres · MagicBricks · Housing.com · Meta · Google · web). Scoring, routing, de-dup.
Pipeline
Kanban CRM. Stages tuned for RE — Inquiry → Qualified → Visit → Negotiation → Booked. Days-in-stage alerts.
Inventory
Live unit grid. Tower × floor visualization. Available / booked / blocked / reserved. Interested-leads popover per unit.
Visits
Site-visit orchestration. Calendar · timeline · table. Outcome cards (Interested · Revisit · Offer) with follow-up scheduler.
Automation
Visual flow builder. Trigger → wait → condition → action. Email, SMS, WhatsApp nodes. Versioned and auditable.
Inbox
Unified conversations. WhatsApp Business API + Email + SMS in one thread per lead. Templates, attachments, read receipts.
Campaigns
Multichannel campaigns. Email, WhatsApp & SMS (DLT). Campaign Playbooks, goals, audience segments, live performance.
Attribution
5-model attribution. First, last, linear, time-decay, data-driven. Compare models side-by-side.
Ads
Meta Lead Ads & Google Ads. Capture Meta Lead Ads and connect Google Ads. Campaign attribution and CPL tracking — without leaving PropT.
Commissions
Commission engine. Auto GST & TDS calc, PDF invoices, payout tracking and sales dashboards.
Bookings
Booking & unit status. Track every unit from token → agreement → booked → registered. Reports and exports.
RERA
RERA-ready data. RERA-ready project fields and a full audit log across every booking event.
© 2026 PropT REPage 4 of 10
PPropT RE
04 · Channel Partners
Channel partner ecosystem
The CP network, finally digitized.
Indian developers manage 20–80 channel partners on WhatsApp & Excel today. PropT turns that chaos into a tiered, auditable, commission-transparent network — with live inventory access, RERA-safe attribution and automated GST/TDS on every payout.
Partner tier progression
| 👑 Platinum | 20+ bookings / quarter · 12% commission · priority inventory |
| ⭐ Gold | 10+ bookings · 10% · early-access launches |
| 🥈 Silver | 5+ bookings · 8% · standard inventory pool |
| ● Active & New | Onboarded · RERA-verified · training live |
What you get on day 1
- Conflict detection — duplicate leads resolved by timestamp.
- Unit-level attribution — block inventory with CP + client linked, visible on CRM.
- Transparent payouts — gross → GST → TDS → net, invoice PDF one click away.
- Self-serve CP portal — your team stops being a helpdesk.
- Post-visit outcome logs — CPs log "hot / follow-up / not interested" from mobile.
0
Commission disputes — single source of truth
100%
GST & TDS auto-computed per payout
Every seat at the table, served.
👔 Sales Leaders
Live pipeline velocity, team leaderboards, forecast accuracy, CP attribution — one dashboard.
📣 Marketing
Attribution across 5 models. Ad spend, CPL, ROAS and booked revenue wired end-to-end.
🤝 Channel Partners
Self-serve portal: submit leads, browse inventory, track commissions, log outcomes.
🏠 Residents 2026
On the 2026 roadmap: an owner app for service requests, amenity bookings and project updates.
© 2026 PropT REPage 5 of 10
PPropT RE
05 · Pricing · India 2026
Pricing · India 2026
Flat pricing. No per-user surprises.
All prices in INR, exclusive of 18% GST. One simple monthly cap — never a variable bill at month-end.
| Capability |
Starter
Solo broker |
Professional
Growing agency |
Growth
Digital campaigns |
⭐ Developer
Flagship |
Builder Pro
Portfolio |
Enterprise
Group |
| Monthly price |
₹2,499 |
₹5,999 |
₹9,999 |
₹16,999 |
₹34,999 |
Custom |
| Annual (−25%) | ₹1,874 | ₹4,499 | ₹7,499 | ₹12,749 | ₹26,249 | — |
| Users | 3 | 10 | 15 | 25 | Unlimited | Unlimited |
| Projects | 1 | 2 | 3 | 5 | 15 | Unlimited |
| Live units | 50 | 200 | 500 | 1,000 | 5,000 | Unlimited |
| Leads / month | 500 | 2,500 | 5,000 | 10,000 | Unlimited | Unlimited |
| Channel Partners | — | 20 (view) | 50 | 100 | Unlimited | Unlimited |
| Storage | 5 GB | 25 GB | 50 GB | 100 GB | 500 GB | 2 TB+ |
| RevenueOS | Basic | Full | Full | Full | Enterprise | Enterprise |
| GrowthOS | Transactional | Essentials | Pro | Full | Enterprise | Enterprise |
| PropertyOS | — | Lite | Standard | Full | Enterprise | Enterprise |
| Meta Lead Ads | — | — | 2 ad acc | 5 ad acc | Unlimited | Unlimited |
| Google Ads | — | — | Connection | Connection | Unlimited | Unlimited |
| Email / WA / SMS mo | 500/200/100 | 5K/1K/500 | 15K/3K/1.5K | 25K/5K/2.5K | 100K/20K/10K | Custom |
| Automation flows | — | — | 3 | 15 + triggers | Unlimited | Unlimited |
| CP portal | — | — | Standard | Full + commission | White-label | Custom domain |
| RERA-ready fields | — | — | — | 3 states | All states | All + custom |
| Portal imports | 1 | — | 2 | All 3 | All 3 | All + custom |
| Support | Email 48h | Email 24h | Chat 12h | Priority 8h + CSM | CSM + on-site · 4h | 24×7 TAM · 99.95% |
| Onboarding | Self-serve | Webinar | — | Founder 1:1 | Founder + on-site | Custom |
⭐ Developer is the flagship — anchor every demo here. "The platform Sell.Do charges ₹50K for."
Module standalone: RevenueOS ₹3,999 · GrowthOS ₹6,999 · PropertyOS ₹8,999 · Any 2 @ 15% off
© 2026 PropT REPage 6 of 10
PPropT RE
06 · Discounts & Add-ons
Annual & multi-year discounts
Pay upfront. Pay less. No negotiation theatre.
Half-yearly
10% off
₹15,299/mo
Annual ⭐
25% off
₹12,749/mo · ₹1,52,991/yr
Free trial & pilot funnel
14-day free trial
Developer plan, no card. 1 project · 50 units · 10 CPs.
Self-serve top-of-funnel. Reduces signup friction.
30-day founder pilot
₹5,000 setup (refundable on annual conversion).
Founder onboarding · Week-4 review with your own data.
CREDAI demo pack
60 days free Developer + ₹0 onboarding. 15% off first year on conversion.
Exclusive to CREDAI chapter members.
Add-ons · à la carte
Scale any lever without upgrading the plan. Billed via metered usage — no surprise invoices.
WhatsApp top-up₹2/conv · 5K @ ₹7,999
Email top-up₹0.15 · 50K @ ₹4,999
SMS DLT top-up₹0.35 · 10K @ ₹2,499
Extra project₹1,499/mo
Extra 100 live units₹699/mo
Extra storage (10 GB)₹99/mo
Additional RERA state₹999/state/mo
© 2026 PropT REPage 7 of 10
PPropT RE
07 · Trust & FAQ
Trust & friction-reduction
Built around how Indian developers actually buy.
- GST invoice with HSN 998313 auto-issued
- Azure India (Mumbai) data residency
- 30-day money-back on annual (first year)
- CSV / PDF export anytime — no lock-in
- Razorpay — UPI · NetBanking · Card · GPay · EMI (annual)
- Soft cap alerts @ 80% · hard cap @ 100% · no surprise bills
- Hindi-toggle UI (Month 9) — included free
- Lead import from 99acres · MagicBricks · Housing.com
The questions every buyer asks.
Do we need to rip out our existing CRM?
No. PropT imports from Salesforce, HubSpot, Zoho and Excel. Most customers run in parallel for the first 30 days.
How is this different from HubSpot or Salesforce?
Horizontal CRMs sell a toolkit. PropT ships with real-estate pipelines, tower/unit inventory, channel-partner portal, and RERA-ready fields with GST/TDS-compliant commissions — already wired. Zero implementation-partner tax.
Is WhatsApp integration official?
Yes. Built on Meta's WhatsApp Business API via approved BSP. Template approval, delivery receipts, 24-hour session rules, all handled.
What does go-live actually look like?
Week 1: import + inventory config. Week 2: CP onboarding + campaign templates. Day 14: first live campaign + pipeline migration. Dedicated CSM throughout.
Data residency & compliance?
All data on Azure Mumbai. DPDP Act 2023 compliant. RERA-safe audit logs for every lead, commission and booking event. GST-compliant invoicing out of the box.
© 2026 PropT REPage 8 of 10
PPropT RE
08 · Sales Battlecard
For the sales team
The 60-second pitch.
Open with this
"How many leads did your CPs send last week on WhatsApp? Now — can you tell me which of those became a site visit? That gap is costing you 30–40 bookings a year."
Land the differentiator
"Every other CRM treats channel partners like spreadsheet rows. We built an entire self-serve portal for them — with commission transparency, live inventory and outcome logging."
Close with ROI
"At ₹16,999/month — or ₹12,749 on annual — one recovered booking pays for two years of PropT. That's CRM + marketing + inventory + CP portal. We go live in 14 days. Who should be in the demo on Thursday?"
🎯 Target ICP
- Developer revenue: ₹15–100 Cr/yr
- Project size: 30–150 units, 1–3 live
- CP network: 20–80 brokers on WA+Excel
- Cities: Pune · Hyderabad · Surat · Ahmedabad · Kochi
💬 Discovery openers
- "How many CP leads landed in WhatsApp this week?"
- "Which became a site visit — pull it up now?"
- "When a broker disputes commission, source of truth?"
- "Who owns your 99acres import today?"
💰 Price anchors
- Flagship: Developer ₹16,999 (annual ₹12,749)
- vs. Sell.Do ₹50K · vs. LeadSquared per-user trap
- One recovered booking pays back the year
- Pilot: ₹5,000 refundable founder pilot
Objection handling · the big three.
"We already use [Salesforce / Zoho]."
"Great — PropT imports from both. Run parallel for 30 days. If your team still opens Zoho on day 31, we walk away."
"It's too expensive."
"Show me one month's CP WhatsApp group. We'll circle the 5 leads you lost. One of those is a 1Cr booking. That's our 2-year bill."
"Can our CPs actually use this?"
"Mobile-first PWA. No installs. Hindi toggle. Simpler than WhatsApp — and they see their commissions live."
"Who owns the data?"
"You do — always. CSV & PDF export, anytime. Azure Mumbai. DPDP-compliant. No lock-in clause in the MSA."
© 2026 PropT REPage 9 of 10
PPropT RE
09 · Book your demo
Next step
Stop leaking revenue.
Start operating it.
30-minute personalized demo. Tailored to your project size, team and CP
network. Walk away with an ROI model — whether you buy or not.
Book your demo this week.
Why now
The developer who digitizes the CP network first wins the decade.
India will add 1.2 Bn sqft of housing supply by 2030. The bottleneck
won't be inventory — it will be sales velocity. PropT is how
forward-looking developers buy that velocity off the shelf.
[ QR code ]
Scan to book
a demo
© 2026 PropT RE · India 2026 EditionPage 10 of 10